"Political correctness is a doctrine, fostered by a delusional, illogical minority, and promoted by mainstream media, which holds forth the proposition that it is entirely possible to pick up a piece of dung by the clean end."
Here' a marketing answer for her - It permits bull spreading.
"Nothing in this world can take the place of persistence. Talent will not; Genius will not; Education will not. Persistence and determination alone are omnipotent. The slogan "Press On" has solved and always will solve the problems of the human race." Calvin Coolidge