As more and more farmers explore key takeaways being extracted from their data, a debate has been brewing over who actually owns the valuable information that lies within the numbers. For one Ohio farmer the answer is clear. “I feel all data is owned by the farmer, especially cash rented ground," he says.
During a recent briefing, John Deere made its position on data ownership clear. “Our customers are in control of their data,” says company representative Nicholas Shafter. “It is their information and Deere is going to be transparent with what we’re going to do with that information.”