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  • Jennifer is a self proclaimed country girl born and raised in Northern California. After joining social media, Jenny met a farmer from North Dakota. She followed her heart all the way to the rural prairies of ND where she is now married to that farmer. Besides spending time with her farmer, Jenny can be found with a camera in hand capturing the world around her, loves the challenges of bringing culture to the North Dakota prairie through a variety of culinary creations, and using her interior design degree to flip their bachelor pad into a home. All of this and more can be found on her photography blog: jldphotographblog.com.
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Yes, I said by not talking about it. It doesn’t mean you aren’t passionate about it. It doesn’t mean agriculture isn’t your life. So how does NOT talking about agriculture build a community? It brings in people OUTSIDE of agriculture IN. It gives people a common link to you, a reason for them to visit your blog or social media channel. I know it seems like everyone SHOULD want to actively learn about agriculture and where our food comes from. But the honest truth is that many people in life go through the motions when it comes to our food. They honestly don’t care about how our food is made, they care just that it is available. It’s a sad reality to how far we’ve come as a society that used to live off the land. But that’s a subject for another time. So how do we speak to those people? How do we captivate their attention? Start with a variety of diverse topics and then add in agriculture.

 

Building Community in Agriculture .jpg

 

What I am trying to get at is, if you are interested in sharing about agriculture on a blog or even social media, don’t write yourself into a corner. When I started my blog, I didn’t have a “plan”. Gasp, I know! All I knew was that I was ON FIRE for agriculture and ready to tackle each and every issue I could find. Sure I wrote quite a bit about agriculture but during the course of that time, I also shared about other interests in my life. I am so fortunate that I never boxed myself into being “just an Ag blogger”. Because after a while, that fire burns out. That fire you had burning so hot to share on each and every Ag issue dies down. What saves that fire? Diversity. The result is twofold. First, diversity allows for you to take a stand and fuel your fire on the subjects that matter most to you. Second, diversity links you to people outside of Agriculture.

 

It seems rather silly to think about. But so many farmers and people actively involved in agriculture feel like they have to only write about agriculture when they start a blog or share on social media. But once you branch out, you will find a whole new world outside of agriculture. You will find people who are interested in the same things you are. You will build friendships and relationships with people over all sorts of topics outside agriculture. They will read what you have to say on those topics… And guess what, whenever you write about agriculture, they will read those posts too. Even if they never before had an interest in it.

 

So what should you share about? 

 

Recipes. Everyone loves food. Everyone loves to eat. And everyone loves to find new things to make. Sharing your favorite family dinner from time to time may attract some attention. The best thing about sharing about food is that it is directly related to agriculture. Recipes are like a win-win for Ag bloggers because you can explain WHERE the food item comes from, but also a cool way to cook it.

 

Hobbies. What do you like to do in your free time? Maybe you’ve been trying to hide the fact that you are a comic book reader? You’d be surprised how many people out there may also read comic books! When I first started sharing on my blog about fitness, I thought nobody would read it. Low and behold, I’ve formed some great online friends through sharing about my fitness journey.

 

Family. Are you a parent? Who can’t relate to the love you feel for your kids? Are you a husband? Maybe share about what it’s like being married to your wife. Every one of us out there have parents and family, we can all relate to the happy times, the sad times, and the proud times we experience with our own families.

 

Personal Struggle. Maybe your mom is dealing with cancer. Or your dad dealt with addiction in life. Don’t be afraid to use those personal struggles in your life to connect with other people. Step up to the plate and share those hard to share stories. You will be surprised at how many people may be able to relate to your story.

 

There is a whole list of topics you could share about. These are just a few. But I invite you, if you are actively sharing on social media or writing a blog, take a risk, try it out, and see how it goes. The worst thing that can happen is that nobody reads it. Then it’s back to regularly scheduled programming. Don’t be afraid to step outside the mold. Build your community in agriculture... by not talking about it.