'A gathering place for the industry'

by ‎01-08-2011 12:21 PM - edited ‎01-31-2011 11:00 AM

Sara Truesdale Mooney has had a goal in her 2+ years as show director for AG CONNECT Expo. And, in its second year in 2011, she's excited about how far the event has come toward reaching that goal.


"Our objective is to create a gathering place for the industry. That's always been our objective, and with this year's event, we're taking another step toward that," Mooney said Saturday morning.




One of the biggest surprises in this year's Expo, she said, is the number of purchase decisions she's seeing farmers making on the trade show floor. Though unexpected initially, Mooney said it's been a sign of the overall good health of the ag sector, and anecdotally, it's a consistent theme on the trade show floor.


"Whatever the event, it's affected by the economic condition of the industry. With the ag industry leading the economic recovery, producers are in a place to come and see products, and talk to people who design the equipment," she said. "Producers are coming to the show in a good place."


Mooney added she spoke with a farmer from Wyoming at the show on Friday who said he "spent 5 hours on the [trade show] floor and made 'several' purchase decisions."