"Donald Trump is psychologically fascinating. He represents a sort of ideal in that he is very rich, and people want to be rich," he said.
"He's a masculine fantasy: lots of money and lots of women. He is not afraid of anything. In the context of politicians who seem to be doing nothing, it feels compelling. He looks strong. He is a bully, and people like bullies," he said.
Prof Kahneman compares the Trump syndrome to the strange response of Americans to rape cases that he studied in the 1980s. Society has a proclivity to blame the victim - in the Trump saga: Mexicans, Muslims, and others - because people subtly conform to the idea that the rapist cannot act otherwise.
"It is a very interesting phenomenon and it has reached the point where Trump can get away with almost anything. 'The bully is immutable, it is in his nature, that is what he does', and once you convince people that it is normal for you to do that kind of thing, you can get away with things that nobody else could get away with," he said."
As suggested elsewhere, Kim Khardashian actually represents far more clever management of reality TV fame and monetization of it. And even though she's made a sex tape it was legal- never accused of a sex crime.