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Senior Advisor

never say never

I guess.

It's a truism that I have generally thought ironclad that the NASDAQ always fills downside gaps, which is kinda duh because the index was recently at all time highs. But I woulda bet heavily it would never fill the upper gap from Feb.

Hasn't yet, but trying. Some big techs like AMZN and NFLX are benefitting from the crisis but I still have to believe there will be a sharp setback in aggregate earnings.

Even before the crisis, valuations were historically stretched and this requires some real stretching. But the thinking goes that in a world where interest rates are 0 forever, anything that makes any money is worth anything.

History says that isn't so but this is sort of without precedent.

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5 Replies
Senior Advisor

Re: never say never

Far from any technical confirmation but looks like da boyz who got caught with their knickers down around their ankles when the "don't fight the Fed" rally collapsed got a chance to unload that crap on widows and orphans.

If you look at the Dow as opposed to the Nasdaq (SP5 in between) it looks like the same 50% bounce after the initial crash in '29.

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Senior Advisor

Re: never say never

Virtually nobody believes in a V shaped recovery any longer.

Objectively speaking, this is much worse than the GFC where stocks fell sharply. But that one was very finance centric and in this case the Fed moved quickly to stop an immediate financial crisis.

But I'm still having a hard time thinking that stock valuations won't adjust to the reality of many quarters of double digit unemployment and maybe more until GDP gets back to Q4 '19 levels.

For now, about half of the unemployed are getting UEI and there are the stimulus checks.

Jerry says that won't be sufficient.

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Senior Advisor

Re: never say never

Lo and behold, almost closed the gap in the Q, but fading back now.

Da boyz ramped the futures yesterday to get a strong opening.

We do have a potential 5 of 5 of 5 of 5 completed top, but absolutely no confirmation.

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4 Must-Have Features When Shopping For an Email Database System

Clients often ask me what email database system to buy. So many head-spinning choices exist, it gets pretty confusing!

Like most systems, it depends on what you'll use it for. Are you simply searching for a way to distribute the monthly newsletter? Or, do you want to be a serious internet marketer leveraging automated email marketing campaigns, affiliate programs and split testing? Big difference.

On thing advanced internet marketers know is "the power is in the list," (a.k.a. your email database). Investing in the right database system from the beginning is better for business. This article is for small business owners who wish to be serious internet marketers.

When shopping for an email database system, the most important features to consider are:

(1) AUTORESPONDERS. Autoresponders are a non-negotiable tool for serious internet marketers. They are automatic emails triggered when a person registers for something on your website. Automating your marketing follow-up by using these autoresponders will save you time, money and keep your leads "warm." NOTE: As of Dec. 2009, Constant Contact allows for only ONE autoreponder. You'll need more than one if you want to run multiple campaigns.

(2) ALL-IN-ONE USES. It's a big pain to juggle multiple technologies that don't integrate with one another. An ideal system includes tools for all your internet marketing and ecommerce goals such as shopping cart, affiliate modules and autoresponders. The best all-in-one systems (like InfusionSoft) integrate with your shopping cart and also include Client Relationship Management (CRM) features to track your sales efforts.

Don't just think about what you need today. The more you can anticipate what you'll need later (i.e. "eventually we want to launch an affiliate program"), the better. It's much easier to activate a module of an existing system than to research and purchase a new system and then figure out how it will integrate with what you already have. When technology platforms don't integrate with one another it translates into extra time and money paying someone to import records, for example, or doing it yourself. Plus, when human hands are introduced into the process, you're more susceptible to human error.

(3) SPLIT TESTING. A great email database system will allow you to "split test" your email campaigns. Email split testing involves distributing different versions of an email to different segments of your email database list to find which yields the best results. Email subject lines and their effects on open rates are a typical element to split test.

(4) HELP DESK. OK, you've implemented the tools, now what? You're bound to have questions when setting up these new tools. The best systems have tech support to assist you.

During my 10+ years of working with CRMs, shopping carts and email systems, I've personally used Constant Contact, 1Shopping Cart, Infusionsoft, Campaigner, Salesforce, Sugar CRM, iContact, Exact Target, Aweber and Zen Cart. In my opinion, for serious small business internet marketers, InfusionSoft is the best.

It's important to note that InfusionSoft is more expensive and involves more work to implement. If InfusionSoft isn't in the budget, my second choice is 1ShoppingCart for its all-in-one shopping cart, autoresponder, split testing and affiliate modules. No system is 100% perfect, and no matter what you choose, there is always a bit of a learning curve.


As an internet marketer, I've worked with handfuls of web designers on hundreds of websites for my clients. Just because someone knows how to build a website does not mean (s)he understands internet marketing and email campaigns. I've met many web designers who've never even run an internet marketing campaign.

These well-meaning web designers may suggest different shopping carts and email databases to integrate with your website, but these systems may not be suitable for a serious internet marketer. Test your web designer's suggestions against #1-4 above. Remember, the best systems have a help desk. Call them and ask them directly about #1-4 above BEFORE you buy.

Nothing can't be undone. In my own search for the perfect system, I graduated from using Constant Contact and Salesforce (separately), then 1ShoppingCart, eventually graduating on to InfusionSoft. Don't beat yourself up! You can change systems if you don't like the one you're using, but it will save you some hassles and headaches if you get it right the first time.

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Re: never say never

Never say never. This quote reminds me of how I got myself a part-time job that eventually became the start of my business. As a college student, I wanted to find a job to have money for entertainment. There were many vacancies on the internet. But I couldn't juggle regular work and college. Then I decided to read what they write on the forums. There they discussed affiliate marketing. The guys wrote that this is an excellent job for students. I was even advised as a beginner. The first time I was studying what affiliate marketing is. And a month later, I found my first job. Gradually, I developed in this direction and could create a small company. This is how the desire to cash in on the fun led to creating a stable business.

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