What's important in a new pickup?

[Jeff_a_Caldwell]

We've got a new poll on the site this week that I found pretty interesting. I guess, personally, reputation and fuel efficiency are pretty important to me, but I don't do a ton of towing. Price is pretty high on my list as well, I guess.  What do you think? Why did you vote the way you did here? Just curious to see if others consider the same factors as much, or if I'm just crazy!

[kraft-t]

Ask John for a raise then price won't be a factor.

Really what is really important is how cool you look driving it.

[Jim Meade / Iowa City]

How about licensing, taxes and regulation?  To be eligible for the write-off, it has to be at least 1/2T with at least a 6' box.  So, if I am looking at that when I replace my S10 I'll step up a size.

Some bigger pickups have different insurance and tax treatment, as well.  Probably not a major consideration, but...