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11-23-2012 11:50 AM
Mike, I assume there aren't many of us on the tail gate today so I got a thought or two.
You got a tough task. A visiting friend and I were discussing how diverse and localized the marketing process is for each producer. Even two farms in the same area gain success in marketing their production in different ways depending on issues like storage, the age of their farm (in its first 15 yrs, or 75th year of production), diversity of production ventures, etc.-------Then change is always present.
Difficult to address all the possibilities--------- yet we need to hear that diversity of thought to stretch, grow and test our own ever changing ideas.
I can't guide you----- I can usually see a problem pretty quickly, then I fumble with defining it and fixing it---------So I thank you for a couple of things you do not do. You(the ag.com management) do not take a position of superiority. SF has never "talked down" to its readers and in marketing as well, you recognize that(for example) the older okie who tells you he's been farming for 30 years and "don't know nuttin about mark etin"------has a plan, and probably a solid one.
Secondly you don't often promote----- Whether it the latest super fad or the foolproof marketing formula. SF is good at studying and testing the latest ideas, but does not try to "ride the wave" of ego us professionals like to follow.
Ag.com--Marketing-------- Give you guidance, you gotta be kidding, from here it looks like your ridin' a bull without a belly strap in ruttin' season. Hobby and some others attest to how fast a web site can become "bottom of the bird cage" material. And frankly freedom of speech does not grant anyone or any group the right to steal a soup box--- or a web site. I appreciate your tollerance when I let my problems and dust bowl dry humor become inappropriate. But we all know you can't do that indefinitely.
We owe a lot of thanks to the contributors here who are willing to say "too far" occasionally. That is taking ownership of and caring for the site. I have a lot of respect for that. How you are getting them to do that, Mike, I don't know ----- whatever it is, keep it up.
Only real idea I had-------- A quality product sells itself, you have a good (product) content to read. Whatever your doin'---keep doin' it. Thats my opinion, I hope the numbers are telling you the same.
11-23-2012 12:36 PM
11-23-2012 12:55 PM
11-23-2012 01:10 PM
I agree with SW. It isn't broke so lets not "fix" it.
A little change the oil, grease the driveline, and snug up the muffler belt occasionally might be a good thing.
Thanks for the kind word ECIN. I like seeing your posts. I knew you had it in you.