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Veteran Advisor

Marketing Study This Winter?

We often see seed companies and universities offer meetings in the winter where marketing is discussed.


Do you ever go to any of them?  I always go to the ones put on by the universities.  I figure the ones put on by the brokers are just trying to get my money.


Do you ever change your marketing style based on what you picked up at one of these meetings?  I might slowly change over time, but nothing very abrupt.


Does what you hear at these meetings affect your overall or long-term marketing for the year?  Yes, I often combine this info with other sources to develop a general idea of where I think the market will go and how to position myself.


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Esteemed Advisor

Re: Marketing Study This Winter?

Jim:   I use it as a data point, much like this site, to confirm consensus. Once we get "consensus", I'll take the other side.

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