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Honored Advisor

Marketing going forward?

Smiley Happy

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Re: Marketing going forward?

Perfect!!! Thanks for the reminder that marketing planning is the old reliable and generally works better than chasing skirts, er, cash prices...  I have been kicking myself for contracting about a third of my expected bean harvest at around $8.75 before harvest because, as we all know, prices drop once harvest really gets going...  Then I contracted another third at around $9.50 and felt good... for a while... Now I'm chasing the skirt with the last third hoping she won't disappoint. Who knows how high this is going?  All we know is as soon as it starts raining in Brazil, the party will be over for a while.