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  • I am an online content editor for Successful Farming/ and Living the Country Life, but my full-time job is raising three boys on a small farm in south-central Iowa.
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Where is the Decency?

by MNGobbleGal on ‎01-08-2015 06:25 PM

My husband took our 10-year-old (okay, almost 11) son, Joe, to the dentist before Christmas for his regular check-up. Afterwards, the dentist made a point of coming out to the reception room to tell him that Joe was such a nice boy - well behaved and polite and he actually responded to her questions and asked her how she was doing. She admitted that, in her experience, not many kids his age are like that.


As parents, of course, this kind of feedback makes us proud. We have always made a point to stress the importance to Joe of being kind, polite and actually talking to people.


We want Joe to be a decent human being.


It's a pity there are people - adults, mind you - that don't come even close to the level of decency our 10-year-old can show towards others.


This week, a group of vegan activists essentially tried to take over a hashtag (#farm365) that was created by a farmer in Canada who decided to share at least one picture of his farm every day in 2015. Other farm bloggers and agriculture advocates also started to use the hashtag in support of this terrific project.


Unfortunately, the vegan activists caught wind of this and began leaving a plethora of vile, hate-filled messages on the Facebook, Twitter and Instagram accounts of various agriculture advocates. I even had a couple on my personal blog's Facebook page.


On one hand, I'm doing a quick fist pump because this means these agriculture advocates are getting noticed and people are paying attention to what's being said. On the other hand, there is no way any human being deserves to be treated the way these activists - who, let's be honest here, really aren't paying attention to anything but their own agenda - have been treating these folks.


Listen, I understand we all have agendas, as my farm blogger friend, Wanda, so eloquently wrote earlier this week in her Minnesota Farm Living blog. I certainly advocate for animal agriculture - and specifically for eating turkey, chicken and eggs - because I believe in a well-balanced diet that includes animal proteins along with other food groups. And I believe in the integrity of livestock and poultry farmers and their important roles in our food system. But I'm pro-food choice and would never tell anyone what they should or shouldn't eat or guilt someone into feeling bad about their food choices.


I've also known a few vegans and vegetarians in my life and they aren't horrible people. The activists I witnessed this week, on the other hand, aren't interested in a conversation or even civil disagreement; they just bully their way around. In many ways, I'm saddened - though perhaps not surprised - that there are members of our society who are so cruel and intolerant and indecent. And I'm also grateful that I am surrounded by family and friends who are open-minded and understand that while we may not agree on everything, we respect the right to our own opinions.


In my career, I've had my fair share of run-ins with PETA and the Humane Society of the U.S. - and even Animal Liberation Front, which threw a rock through our office window over Thanksgiving many years ago. That's been the worst of the violence and intolerance I've experienced, until this week.


ALF rock at Minnesota Turkey office.jpg

This is the "autographed" rock that was thrown through the window of the Minnesota Turkey Growers Association many years ago right after Thanksgiving by the Animal Liberation Front.


Thankfully, though, I have met many, many people in agriculture who are smart, talented, energetic and full of ideas and enthusiasm. I also saw many people this week come to the defense of the agriculture advocates using the hashtag #farm365. These are the kind of people who give me hope that the world remains a decent place.


This is also why I remain committed to showing the strength, diversity, importance, and human side of agriculture to our world. A few radical activists on Facebook or Twitter won't change my mind about that - I'll just hit "delete" and move on.


Bring on the New Year!

by MNGobbleGal ‎12-29-2014 07:52 PM - edited ‎12-29-2014 08:28 PM

Happy New Year 2015


I'm quite sure I say this every year, but I can't believe it will soon be 2015. In many ways, it's exciting - a new year, a chance to work toward some new goals, and slew of new memories sure to be made. In other ways, it's always just a little sad. Why does time march on so quickly?


As I look ahead to the coming months, I have a few personal goals related to "agvocating" to keep in mind.


  • Plan ahead for blog posts, especially to get me through what is always a very busy winter work season. (It's no coincidence that most agriculture conferences for farmers are in the winter!) I know this won't always happen, but I'm going to jot down random ideas when I get them and use a planner to schedule blog posts for both my personal blog and my blog. For me, it helps to have a calendar that keeps me on track.
  • Create a new blog for the Minnesota Turkey Growers Association on its website. This is something I'm really excited about. I've got the blog infrastructure in place; I just need to organize some volunteer turkey farmer bloggers who are willing to share their day-to-day-stories on the farm. There are very few turkey farmers who have blogs, so I hope this will help people understand more about what they do to raise their birds. And because Minnesota is ranked #1 for turkey production in the U.S., our website serves as a resource for people all over the country. This will be an amazing added communications piece to what we're already doing.
  • I definitely want to blog more turkey recipes on my own personal blog. I'm not one of those cooks who really creates my own recipes (beyond a few minor tweaks here and there) - but I love to cook for my family and I try a lot of different recipes from bloggers, cookbooks, and family favorites. I think there's a real need to share delicious, easy-to-make recipes using a variety of turkey products - it might help a few people realize turkey is more than just a holiday option.

For New Year's Eve, my husband, son and I are headed back to the farm to enjoy a meal and time with my parents, siblings and their families. We find this to be much more our style than a fancy night out - although that can certainly be fun, too! (And apparently, our tendency to stay home on New Year's Even isn't unusual - I just saw a study by Barefoot Wine & Bubbly that 61% of Americans intend to ring in 2015 in the comfort of their own homes.)


I've got the meal all planned out so that I can cook for everyone - deep fried turkey (using my amazing indoor electric turkey fryer), cheesy potato gratin (a recipe from Williams-Sonoma that is so delicious) and broccoli and cauliflower casserole (a new recipe I've never tried before via The Pioneer Woman). Right now, it looks like dessert will be ice cream with my mom's homemade hot fudge sauce. And plenty of champagne to ring in the New Year, of course!


Deep Fried Turkey.jpg


Whatever your New Year's Eve brings - whether it's a quiet evening at home or a festive and sparkly party out on the town - I hope you enjoy the evening and I wish you much happiness, peace and prosperity in 2015.


Thank you so much for reading my blog posts here over the past year, and I look forward to seeing you in the New Year!


Blessings of Family, Friends and Farm

by MNGobbleGal on ‎12-21-2014 08:00 PM

Xmas Tree -


As Christmas week kicks off, I spent the day baking pans and pans of cinnamon rolls (The Pioneer Woman's fabulous recipe!), playing Christmas carols on the piano, and checking my gift list twice to make sure we're ready for the week ahead.


I'm ready to slow down a little, take a few days off from work, and spend time with family, celebrating the season.

Tuesday night I'll have my own little Christmas with my husband and son. We're planning to cook up some steaks after I get home from work and then we'll open our gifts around the Christmas tree. (Yes, we do eat more than turkey at my house. Smiley Happy But no worries for any of my poultry peeps, I'm already planning to deep fry a turkey for New Year's Eve!)


On Christmas Eve, we'll travel to my father-in-law's home, where my husband's family will gather, kids will run around until it's time to open gifts, and there will be Christmas cookies galore to snack on. Then on Christmas Day, we'll drive to my parent's home on the farm and have another delicious meal, more sweets and even more presents.


We are blessed. And for me, there is nothing that beats spending Christmas on the farm.


On behalf of my family, I want to wish you a very Merry Christmas and hope you are able to take some time to relax, amidst the never-ending farm work and other commitments, and savor the special moments of the week.


It's the little things that count and the blessings of family, friends and farm that mean the most to so many of us.


Xmas Photo -

The job of an agriculture advocate - or "agvocate" - is never done. In fact, sometimes it can seem downright daunting to share the truths behind farming, growing crops, and raising livestock and poultry. Think about it - there are so many people to reach. Where do we even start? And once we do start, it's easy to wonder if people are actually listening.


I had one of those moments last week when I saw this headline come across my smartphone, while I was sitting in a meeting with several poultry farmers: "Largest School Districts Going with Antibiotic-Free Chicken." 


According to the article, the Urban School Food Alliance announced its new antibiotic-free standard for companies to follow when supplying chicken products to its schools. The Alliance is a coalition of the largest school districts in the U.S., includes New York City, Los Angeles, Chicago, Miami-Dade, Dallas and Orlando, and serves nearly 2.9 million students every day.


But don't they realize that all chicken consumers buy is free from antibiotics?


The answer is clear (or is it, clear as mud?): no, they don't.


Minnesota Chicken Farmer small.jpg


Truth: All poultry flocks are tested for antiobiotic residue before being sent to the processing plant. If there is one tiny little trace of antibiotics found, the entire flock is held back until testing shows zero antibiotics. That's why chicken sold in supermarkets or purchased for school foodservice or restaurant use is antibiotic-free. 


But according to an article, the organization believes sourcing antibiotic-free chicken will show the school districts "truly care about the health and well-being of the students." The organization infers that farmers who give antibiotics to their chickens are doing so improperly and without regard to humans or the environment.


I wonder if anyone in the Urban School Food Alliance has ever talked to a farmer or a veterinarian who oversees antibiotic usage on poultry farms?


As I've written in this blog before, antibiotics are one tool in the toolbox for farmers. In particular, the poultry farmers I know and work with every day have many other management methods in place that are aimed at keeping their birds healthy - and not needing antibiotics.  But, it's also true that the poultry farmers I know believe it's the humane thing to care for sick birds, and if that means antibiotics, they work with a local veterinarian to ensure the proper dosage and use for the flock. This includes making sure they adhere to the appropriate withdrawal period before any birds go to the processing plant.


I'm not at all suggesting that farmers should get a pass on antibiotic usage and its impact on antibiotic resistance in humans. To be sure, both areas of antibiotic use - human and animal - need to be considered carefully. However, I find it concerning that our nation's largest school districts can enact policies not based on fact, yet tout that students will somehow be healthier for it while inaccurately portraying most farmers as bad apples.


The only thing clear to me amidst all this mud is that agvocates like myself have a lot more work to do.

6 Ways I Make the Holidays Happy

by MNGobbleGal on ‎12-03-2014 01:08 PM

I have a confession to make.


I went home at lunch one day this week to let our dog outside and pick up a file I had forgotten to bring to the office. (I live only a couple of miles from my work, so it's nice to have that flexibility.) Only problem was, once I got home, all I wanted to do was put on some comfy clothes, make some hot chocolate, turn on the Christmas tree lights and get some holiday baking done.


Does anybody else feel that way this time of year?


No worries - I was responsible enough to back to the office and get the rest of my work day finished. Later in the evening, though, I watched "A Charlie Brown Christmas" with my husband and my 10-year-old son, Joe, and the same feeling came over me. Something akin to - I don't want to miss the beauty and the fun of Christmas season because I'm so busy working or running errands or doing whatever it is I do every day.


Now don't get me wrong - if you read my posts, you know how much I enjoy my career and everything it entails. But I'm going to be honest here: work, for me, continues to be busy right through Thanksgiving and beyond. Then, when I throw in the extra holiday happenings, the piano recital, the Sunday School program, the feeling that I must create a wonderful holiday home for my family, plus get all the shopping done ... and I can feel more wiped out and frazzled than happy.


The older I get, though, the more I realize I really don't need to over-extend myself to get it "all" done. I've found (at least for me), if I follow a few simple tips, I can enjoy the season and make memories with my family that don't involve a stressed out wife and mom who is tearing her hair out while buying the wrong gifts last minute. Smiley Happy


1) Make time for holiday movies. In other words, I gather my family, make a bunch of popcorn (with butter!), and enjoy "A Christmas Story" (and any other holiday favorites) for the umpteenth time. It's one of our traditions and we all love it.


2) Decorate - but don't go crazy and over-decorate. After Thanksgiving, we put up our Christmas tree and deck out a few areas of our house, including our outside front porch provided the weather cooperates. But I stop at that. I used to do more, but now I'd prefer to maximize my family time. Plus, we really only spend time in a few rooms in the house so as long as those look festive, we're good. (Bonus - less stress when I have to take it all down and pack it up after New Year's.)



One of my favorite ornaments for our tree - a turkey, of course!


3) By all means, bake some cookies. I love to bake - just ask my office mates, as I am constantly bringing in homemade treats for them to try. It's actually a real stress-reliever for me. It's all about the actual baking, even more than the eating. (Sorry - it's true, although I do love to eat too, so don't worry about that!) I don't spend 12 hours baking 15 different kind of cookies in one gigantic marathon session, but I pick a couple of tried-and-true recipes plus maybe one new one to try, and I'll get to work in the kitchen. Two of my  traditions include iced Christmas cookies (Joe and I love to decorate these together) and a Norwegian tradition, kringla - which I haven't perfected but I'm working on it and I get better at it every year!


4) Play Christmas music. Another stress reliever for me - any time of year, actually - has always been playing piano, and once I get past Thanksgiving, the Christmas books come out and I sneak some time in to play a few songs every once in awhile.



Playing Christmas music on the piano puts a smile on my face.


5) Organize, organize, organize. Yes, I'm one of those people. I have a Christmas spreadsheet that has a tab for all the gifts I need to buy (including a column for how much I pay) along with separate tabs for Christmas lists from my husband and our son. For me, it keeps me sane as I know I won't forget anyone that way - plus it helps keep us on budget. (It's probably no fun to say "budget" and Christmas in the same sentence, but for me, it's important to track what we spend.)


6) Try to keep work at work. This isn't always possible, especially as I head into our busy convention season at the Minnesota Turkey Growers Association, but in December, I do try to keep the work at home at night to a minimum. (That way, I have more time to watch holiday movies or bake cookies!)


There are many other ways to keep sane and enjoy the true reasons for the season, of course, but these are just a few of the ways that help me in December.


I'm in awe of all the farm women out there who work tirelessly all year-round plus do everything else during the holiday season. After all, I can manage my office job (or at least) try if it's getting overwhelming, whereas if I had a barn full of turkeys to care for 24-7, that would be another story!


I'd love to hear your tips for relieving stress and enjoying the spirit of Christmas. Do any of my tips ring true to you? Feel free to share in the comments!

Washington DC 2013.jpg

Here I am, a year ago, with the National Thanksgiving Turkey and his alternate in Washington DC.


It's Thanksgiving week!


After 19 years of working on behalf of Minnesota's turkey farmers, this week still never gets old. From a work perspective, it's a rush to take the litany of media calls we get this time of year from across the U.S. And I love the tradition of our annual Governor's Thanksgiving presentation, which unofficially ushers in the holiday season in our state.


On a personal side, I love Thanksgiving as a holiday. I love that it's all about giving thanks for our blessings. I love that it's about enjoying the ultimate comfort meal with family and friends. I love that the biggest pressure is how many slices of pie to have. (As if that is really any kind of dilemma anyway.)


Here are a few things I'm especially thankful for this year:


1) I am thankful for a job I love. My brother, a farmer, told me last spring that I am the only person he knows who truly loves pretty much every aspect of their job. While I am sure many others do also love their jobs as much as I do, I am grateful to have found a 19+ year career in agriculture communications, working on behalf of Minnesota's turkey farmers. It is truly an honor to share their stories and in return, they have given me so many opportunities to grow and expand my skills.


2) I am thankful for growing up on a farm. While I'm certain i didn't appreciate this nearly enough while I was a teenager, I can safely say that with age does indeed bring a certain amount of wisdom. Growing up on a farm is a special existence, gave me an appreciation for hard work and success, and continues to provide me unique ways to connect with people every day.


3) I am thankful for all the farmers who help bring us our Thanksgiving meal. Farmers work hard. Really hard. The older I get, the more I am in awe of all the well-rounded knowledge and steadfast commitment they have to run a successful farm business, raise their animals with care, and ensure a successful harvest.


4) I am thankful for many fantastic women in agriculture. Social media and blogging has opened up many doors for me and I've met so many amazing people. I am grateful, especially, for all the women in agriculture who have encouraged me, given me new ideas, helped me learn about agricultural industries I'm not as familiar with, and who are my sounding board.


5) I am thankful for my mom's Thanksgiving meal. I have a confession to make: even though I talk about turkey every day, I am typically not the one making the turkey for Thanksgiving. That role goes to my mother, who is an amazing cook and hostess. I am grateful that we will travel to the farm this year, relax with my family, and enjoy the roast turkey, stuffing, cranberries, sweet potatoes and so much more that will be on our table. Thanks, Mom, in advance for all your hard work - you rock!


This Thanksgiving, I hope you are able to take time and count your blessings with family, as well as enjoy a feast of food that includes the very centerpiece of the meal: turkey.

Stories Worth Sharing

by MNGobbleGal ‎11-16-2014 09:28 PM - edited ‎11-16-2014 09:39 PM

My goodness, there seems to be a lot of mistrust out there for farmers. I was reading some of the comments on a blog post I wrote for Ask The Farmers last week on the fact (and it is very much a fact) that there are no added hormones or steroids given to poultry in the U.S. One particular person wrote that she believes farmers feed their poultry illegal things anyway.


Say what?


07 Media Day 145.jpg


It's still hard for me to fathom that people would just automatically think a farmer would break the law when it comes to caring for their animals - but that's the kind of mistrust agriculture is facing. (And yet, some of these same people will believe what they see on an undercover video, which likely was created via illegal means. Ironic, isn't it?)


This month, Minnesota Turkey debuted a brand-new website that's a major upgrade from the previous site - more photos and videos, more useful information on key issues like propane and immigration, more links to resources for teachers, parents and students, and, of course, recipes and cooking tips.


We're also focusing on sharing several videos we took of turkey farmers and those who work for the turkey industry. These folks talked to us honestly on camera about their family farming backgrounds and what they love about raising turkeys. They also explained what they wish consumers would know about turkey farming.


We're calling it "The Real Turkey Farmers of Minnesota" and you can view the teaser video (about 1 minute) here:



Here's a direct link to another one of the videos, where farmers share what they wish people would really know about what they do. You can also view the rest of the videos here.



I'm in the business of showing people that turkey farmers are doing the right things by their birds; that's what I do for a living. But I can tell you that I believe 100 percent in my work and the farmers I work for. These are farmers who put the health and well-being of their turkeys as their #1 priority. These are not farmers who raise birds by illegal or uncaring means.


My organization - the Minnesota Turkey Growers Association - won't be able to change everyone's minds, but we're committed to showing our farmers' stories and dispelling the misconceptions that are shared and re-shared every day. We believe many people still want to hear from farmers on what's really happening on their farms, and we will be here to help turkey farmers share their stories. Their stories are worth sharing - and worth listening to.


Myth-Busting: Turkey Style

by MNGobbleGal on ‎11-09-2014 07:23 PM

As we head ever close to Thanksgiving, my days have been spent putting together press releases and fact sheets all about turkey and getting Minnesota Turkey's newly redesigned website in tip-top shape. (Be one of the first to check it out here!) As I was brainstorming ways to deliver information to consumers interested in turkey this time of year, I realized there are still an awful lot of myths circulating about turkey and turkey farming. I'm sharing a few of them below with you:



Turkeys are pumped full of added hormones and steroids so they fatten up quickly.



All turkeys in the U.S. are raised without any added hormones and steroids. There are no hormones or steroids approved by the FDA for use in poultry and haven't been since the 1950s.


Turkeys are fed a healthy diet of whole and pelleted grains as well as vitamins. Feed for turkeys comes from Minnesota’s soybean and corn farmers. Turkeys always have access to fresh, clean water.



Turkeys are cooped up in barns, so close together they can't move.  (Or another version of this myth: turkeys are raised in cages.)



Turkeys are raised in barns that provide a safe, comfortable home with plenty of space to move around.  Barns - which are specially designed just for turkeys - keep predators away, help farmers control germs and diseases from getting to the birds, and allow maximum comfort – turkeys stay cool in the summer, warm in the winter, and dry during inclement weather. Turkeys are not raised in cages.


Hirsch Farm - medium.jpg



There are very few family farmers who raise turkeys.



Most turkey farms are operated by family farmers. Minnesota has the most independent turkey farmers of any U.S. state. and many of our 450 turkey farmers are 3rd, 4th and even 5th generation farm families.


Klaphake group - medium jpg.jpg



I have to get up at 4 a.m. to roast the turkey for Thanksgiving.



Not these days! A whole turkey (unstuffed) that's 8-12 pounds will take 2-1/2 to 3-1/2 hours to roast (a little longer if you stuff the turkey), so if you are planning a noon feast, you do not have to get up at 4 a.m.  And remember - the best measurement of doneness is with a meat thermometer that reaches 180 degrees in the thigh and 165 degrees in the breast.



The white meat of a turkey is better for you than dark meat.



No matter what your preference, turkey is a lean source of protein with plenty of nutrient advantages. While a 3 oz. portion of turkey breast has 20 fewer calories and 3 more grams of protein than a similar-sized portion of turkey thigh, the dark meat actually has a higher mineral count and more iron, zinc and selenium.


Did you learn anything new about turkey by reading these myths/truths?


With just a couple of days until November, the countdown in my office has truly begun for Thanksgiving. We have to be thinking ahead of the month to make sure we're ready for the extra activity. We're busy all year long, don't get me wrong, but we've got a little extra on our plate this time of year - turkey pun intended.




In the next couple of weeks, I will be happily debuting a brand-new website for the Minnesota Turkey Growers Association, and I can't wait to show it to you. For now, though, I thought it might be fun to give you a few extra bits of turkey trivia to carry you into November. Read these, remember them and you'll amaze your friends and family on Thanksgiving, I promise!


Turkey on Thanksgiving - Yep, We All Pretty Much Enjoy It

Approximately 95 percent of Americans surveyed by the National Turkey Federation eat turkey at Thanksgiving. That equates to about 45 million turkeys - or about how many turkeys the #1 state - Minnesota! - for turkey production raises annually. (As a side note, about 22 million turkeys are consumed at Christmas and 19 million at Easter.)


iStock_000017206245Large - Copy.jpg


Average Weight of Purchased Turkeys

The average weight of turkeys purchased for Thanksgiving is 15 pounds – that’s about 675 million total pounds of turkey consumed in the U.S. on Thanksgiving. 


Serving Leftover Turkey

The top five most popular ways to serve leftover Thanksgiving turkey are: sandwiches, soups or stews, salads, casseroles and stir-fry. (Not a big surprise, especially considering the recent news that turkey surpasses peanut butter and jelly and other options as the most popular sandwich in America. Go turkey!)


Does Turkey Cause Sleepiness?

If I had a dollar for every time I have been asked this question ... don't blame the turkey! Recent studies have shown that it is the large, carbohydrate-rich meal rather than just the turkey. The meal releases tryptophans in the brain, causing drowsiness.


U.S. Presidents Pardoning a Turkey Tradition

For over 50 years, the National Turkey Federation has presented the President of the U.S. with a live turkey in celebration of Thanksgiving. Harry Truman was the first president to receive this honor in 1947. Each year, the live turkey is “pardoned” by the president and most recently, the bird and his alternate were on display at Mount Vernon until after the holidays, when they were transferred to live remainder of their lives at beautiful Morven Park in Leesburg, Virginia. Incidentally,the actual Presidential pardon didn’t officially become standard practice until President George H.W. Bush started the tradition in 1989.


And here's a shout-out to my home state: Since 1947, Minnesota has had 11 turkey industry representatives bring a turkey to the White House, including last year when I was lucky enough to attend the ceremony in person! (You can read all about my experiences here.)


This year, you can follow the National Thanksgiving Turkey on his journey from Ohio here!

Perception, Reality or Both?

by MNGobbleGal on ‎10-21-2014 10:01 PM

Do farmers hide their world from consumers? Do food companies bury their proverbial heads in the sand by not talking to their customers? Is fear over Ebola in the U.S. causing wide-spread and unncessary panic?


Just making sure you're paying attention.


While I know for certain I am not any type of Ebola expert, I can write a little about what I see in the food and agriculture industries every day.


I see apprehension. I see confusion. I see mistrust. I see misplaced trust. And I see opportunities.


Jay Baer - a marketing strategist, speaker, and author as well as President of the social media and content marketing consultancy Convince & Convert - spoke at a conference I attended last week (Ag Catalyst) and he had some thought-provoking words to say about consumers today.


"Perception is reality."


I see it all the time - a consumer's perception about turkey, for instance, may be that it's eaten only at Thanksgiving; that it makes a great sandwich; or that the bird is pumped full of added hormones and gains so much weight so fast that it can't stand up on its own two legs.


Do I know these to be true?  The first two perceptions, yes - turkey does have a bit of a reputation as a holiday-only bird that also makes a very comforting turkey sandwich.  But the whole hormones thing? Of course this is not true - in fact, it is illegal! - and of course I've written about this perpetuating myth many times.


The perception, however false, still persists. It is someone's reality, no matter how untrue.


Companies like Monsanto and McDonald's deal with perception all the time, yes?


Who among us hasn't heard that Monsanto is evil, hides information from the public on GMOs, and could care less about people's health and well-being.


Well, actually, no. It seems to me Monsanto is working pretty hard at reaching out to people to have conversations about the challenges in agriculture and food through social media, its website and events all over the country. You can visit to learn more.


Monsanto screen shot.JPG


McDonald's is a horrible fast food company that wouldn't dare tell us what they actually put in their food.


Or would they? Turns out, you can ask ANY question you want of McDonald's and they are working hard to provide honest, open answers. They've been doing this for a while in Canada and now they' ve recently announced the same plan for the U.S. It's true - check it out here.


McDonald's screen shot.JPG


Perception is reality.


Jay Baer had another fantastic quote that I quickly wrote down and have shared with several people already: "Don't run away from questions. Run at them."




This is exactly what so many good groups, organizations and individuals in agriculture are doing, right this very minute. They are answering questions about farming and food - and by any question, I mean any question. GMOs, antibiotic use in animals, organic production, factory farms, animal welfare ... nothing is off limits.


Here are just a few examples (I couldn't list them all!) of these groups:


Common Ground    

AgChat (especially its Twitter chats on Tuesday nights)  

Ask the Farmers  

I am Agriculture Proud (a Facebook group)


In my industry, turkeys most often enter their barns as young poults in the middle of night and they leave their barns, headed for the processing plant, the same way. This is not meant to be mysterious; it's quieter, calmer, safer and best for the birds. But who except turkey farmers actually know this?


Perception is reality.


In this day and age of instant research and commentary via smartphones and everyone having a soapbox on which to add to the chatter, it can make it challenging to decipher what's really going on. Jay Baer told us last week, "It's not what you know, it's when you know it." Isn't that just the truth.


The challenge for those of us in agriculture is to get involved (in ways that make sense for you). Listen to the chatter. Know what people are saying. Share your own stories. That's why I do what I do - I believe in our stories. I believe I can make a difference, and so can you.


Perception is your reality, too.  Please go out and share it.